Butterfly Spirits Privacy Policy
Butterfly Spirits is committed to protecting your personal privacy. We are providing this notice to explain the type of information we collect about you and how that information is used.
This policy contains important information about your privacy rights and we encourage you to read it. If you have questions about this policy, please contact us by email at info@butterflyspirits.com.
We collect information to operate our business and provide you with personalized, informational, and interactive services through our website, social media pages, and by email (“Services”). We collect both Personal Information and Other Information to provide these Services to you.
This Privacy Policy covers:
• WHO COLLECTS YOUR PERSONAL INFORMATION
• WHAT PERSONAL INFORMATION WE COLLECT
• WHEN WE COLLECT PERSONAL INFORMATION
• WHY WE COLLECT PERSONAL INFORMATION
• HOW WE USE PERSONAL INFORMATION
• HOW PERSONAL INFORMATION IS SHARED
• OTHER INFORMATION COLLECTED
• YOUR PRIVACY RIGHTS
• OTHER THINGS YOU SHOULD KNOW
WHO COLLECTS YOUR PERSONAL INFORMATION
Butterfly Spirits is owned by Butterfly Spirits LLC, an independent, privately-owned company operating in the United States, and is responsible for collecting and processing your personal information. For the purpose of this policy, whenever we refer to “we” or “us” we mean Butterfly Spirits. We use third-party vendors, known as “Processors,” to help us run our Services and our business. We use Processors for web hosting, tracking technologies, customer data management, e-commerce, payment processing, analytics, and geolocation services. These Processors may collect your personal information on our behalf and send it to us. We may also share your personal information with these Processors to allow us to use it in the ways described in this policy. We carefully select these partners and ensure that they are committed to data privacy and security.
WHAT PERSONAL INFORMATION WE COLLECT
“Personal Information” is information that can be used, directly or indirectly, alone or together with other information, to identify you as an individual. This may include your precise location data and information you provide to create accounts or sign-up for various programs the company offers.
The Personal Information we collect depends on the purpose, but might include:
1. Name
2. Date of birth
3. Country of residence
4. Email address
5. Telephone number
6. Address (both mailing and billing)
7. Account usernames, passwords, and unique user IDs
8. Payment information such as debit or credit card information
9. Analytics that we share with Squarespace, our website service provider, to learn about site traffic and activity. Squarespace needs the data to run this website, and to protect and improve its platform and services. Squarespace analyzes the data in a de-personalized form.
a) IP address
b) Information about your browser, network, and device
c) Web pages you visited prior to coming to this website
d) Details about your use of this website, including clicks, internal links, pages visited, scrolling, searches, and timestamps
10. Purchase history
11. Product preferences
12. Cookie preferences
13. Service use history
14. Proof of age
15. Employment history
16. Details of your contact with us
17. Photographs and videos you shared with us or taken of you at one of our events
18. Social media profile information, such as profile pictures, social media handles, and any information you have made publicly available
19. Information about another individual you provided to us. If you give us any Personal Information about another person, you represent that you are authorized to do so and permit us to use that information according to this Privacy Policy.
WHEN WE COLLECT PERSONAL INFORMATION
We collect your Personal Information at different times during your user experience with Butterfly Spirits. Here is a list of times when we collect Personal Information from you:
1. When you access our Services, including through our website
2. When you participate in a promotion (contest/sweepstakes/giveaway/coupon)
3. When you attend an event or respond to an event invitation
4. When you submit a review or participate in a survey
5. When you contact us by email, phone, or any other means of communication
6. When you communicate with us or interact with us via social media
7. When you opt-in to receiving email newsletter communications
8. When you submit an application for employment
WHY WE COLLECT PERSONAL INFORMATION
We collect personal information from you for several reasons. First, we collect information from you to make our Services available to you and to customize your experience. Unless collecting your personal information is necessary so that we can fulfill a legal obligation or for a legitimate business interest, you can choose for it to not be collected. However, if you don’t provide us some information, your experience with our Services may not be as enjoyable and some of our Services just won’t work. We also collect your information to learn about website traffic and activity, and for email marketing and communications.
HOW WE USE PERSONAL INFORMATION
We use the Personal Information we collect from you to provide our Services to you, to communicate with you about new products, Services, and events you may be interested in, and to fulfill requests you send to us.
We may also use your Personal Information to operate our business, improve existing products and Services, develop new products and Services, and to improve and personalize your experiences interacting with us. We will only use your information in this way when necessary due to a legal obligation or a legitimate business interest.
Cookies
This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.
• These functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.
• These analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view site traffic, activity, and other data.
CustomerAccounts
If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service.
This information may include your:
• Billing and shipping address(es)
• Details about your orders
• Email address
• Name
• Phone number
We share this information with Squarespace, our website hosting provider, so they can provide website services to us.
Abandoned Cart Emails
You’ll receive an automated email within 24 hours after you abandon your shopping cart, if all of the following occur:
1. You enter your email address at checkout, or are logged into your Customer Account.
2. You add a product which is in stock to your shopping cart.
3. You close your browser or leave this website without completing your purchase.
You can unsubscribe from these messages at the bottom of the email.
The email will link back to this website, where you can pick up where you left off and complete your purchase.
Marketing Emails
We may send you marketing emails, which you can unsubscribe from by clicking the link at the bottom of the email. We share your contact information with Mailchimp, our email marketing provider, so they can send these emails on our behalf.
Order and Account Emails
We may email you with messages about your order or account activity. For example, we may email you to tell you that:
• You’ve created a Customer Account
• Your Customer Account password has been reset or updated
• You’ve made a purchase
• Your order has shipped
It’s not possible to unsubscribe from these messages.
We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf.
Fonts
This website uses font files from Google Fonts and Adobe Fonts. To properly display this site to you, servers where the font files are stored may receive personal information about you, including:
• Information about your browser, network, or device
• Your IP address
Order Fulfillment
When you buy something on this website, we collect personal information from you to fulfill the order. We may collect information like your:
• Billing and shipping address
• Details relating to your purchase (for example, your shirt size)
• Email address
• Name
• Phone number
We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.
As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.
Accessing our Website
We make alcohol and are committed to making sure everyone we encounter enjoys our spirits both responsibly and legally. One way we do this is by using an Age Gate, which requires everyone who visits our website to first verify that they are over the age of 21 before entering the website.
Employment Applications
When you apply for employment with us, we will collect your name, email address, and any information you attach to your application, such as a cover letter or resume. When you submit an application for employment through our website, we also collect your IP address, date and time of submission, and a unique identifier assigned to your application. We collect this information because we have a legitimate business interest in managing and tracking applicants to evaluate them as potential employees and to ensure the security of our Services.
Promotions (Contest/Sweepstakes/Giveaway/Coupon)
When you participate in a promotion, we will collect certain personal information from you to administer the promotion and contact you if you are a winner. Each promotion has its own set of “Official Rules,” which will detail what personal information is collected from you at that time. The personal information you provide in relation to a promotion will only be used to administer the promotion and for no other purpose unless you also opt-in to receive marketing communications from us. We use your personal information in this way because we have a legitimate business interest or because we are required to do so by law.
HOW PERSONAL INFORMATION IS SHARED
Butterfly Spirits will only share your Personal Information with your knowledge and as stated in this Privacy Policy, or as otherwise indicated at the time of collection. This includes sharing that allows us to fulfill our obligations to you and that allows us to manage our business operations. We will only share your Personal Information with third parties in certain limited instances, namely with your consent, or as is necessary because of a legitimate business interest, such as to complete a transaction or provide a product, service, or feature that you have requested.
We may share your Personal Information as described in this Privacy Policy and in the following ways:
1. To affiliates, partners, vendors, and suppliers
2. To enable the use of our Services
3. As required by law
OTHER INFORMATION COLLECTED
“Other Information” is information that is anonymous, aggregate, de-identified, or otherwise does not reveal your identity. Some examples include age, gender, browser and operating system, time spent using our Services, and web pages visited.
Generally, we do not consider Other Information to be Personal Information. Regardless, if we link together Other Information in a way that renders it individually identifiable, we will treat the combined information as Personal Information.
We may collect Other Information about your use of our Services. This includes, for example, your device type, carrier provider, browser type, operating system, Internet domain and host name, date and time of access as well as referring and onward URL. We may also collect transactional data about the activities you undertake and how you interact with the Services, such as what data is displayed, clicked on or shared, the click stream patterns, the length of time spent on each site or page, and searches you may conduct on the Services.
YOUR PRIVACY RIGHTS
Your privacy rights are important to us. You can ask us to access, correct, or remove your personal information. To submit a request, send an email to info@butterflyspirits.com. Where required by law, you may also have a right to data portability. Requests for portable data should also be sent to info@butterflyspirits.com. We may require you to prove your identity and provide other information to determine what laws apply to you.
OTHER THINGS YOU SHOULD KNOW
Information Security: We are committed to protecting the security of your Personal Information. We use technical and organizational measures designed to protect your information against unauthorized access, theft, and loss. We also recommend that you take additional measures to protect yourself and your information, such as installing anti-virus software, closing browsers after use, keeping confidential your log-in credentials and passwords, and making sure that you regularly update software and apps you have downloaded to ensure you have enabled the latest security features on your devices.
Data Retention: We will retain your Personal Information for as long as you maintain an account or as needed to provide you the Services. We will also retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Data Collection Tools: We use cookies, unique identifiers, web beacons, and similar tracking technologies (“Tracking Technologies”) to help us personalize your use of our Services.
We use Google Analytics, which is governed by its own privacy policy. To learn more about Google Analytics, visit https://policies.google.com/technologies/partner-sites.
Miscellaneous: Our websites may contain links or references to other websites outside of our control. Please be aware that these websites are not under our control and our Privacy Policy does not apply to these websites. You should read the privacy statements and terms and conditions of linked or referenced sites you visit.
By using this website or opting-in to receive communication from us, you agree to this Privacy Policy. If you disagree with any term in this Privacy Policy, please do not use our Services or send any Personal Information to us.
If you have any questions or concerns about this Privacy Policy, or our collection and use of information, please e-mail us at info@butterflyspirits.com.
We may revise this Privacy Policy from time to time. We recommend that you regularly check this page to ensure that you have read the most recent version.
Applicable Laws: The laws and regulations in different countries impose different (and even conflicting) requirements on the Internet and data protection. We are located in the USA. Except as otherwise required by law, all matters relating to this website are governed by the laws of the State of Maryland in the USA. Please note that any information you provide will be transferred to the USA and by submitting the information you authorize this transfer.
Last revised: May 1, 2020